SipCup

EcoSip Innovations launched a line of sustainable cups, requiring packaging that highlighted their green credentials. Our goal was to create wave-patterned boxes with recyclable materials and informative inserts. We tested prototypes for stackability and visual appeal in retail settings.

The packaging design featured bold blues and eco-icons, developed through iterative sketches and material sourcing. The focus was on an unboxing experience that educated consumers on sustainability.

SipCup sales jumped 65% post-launch, with retailers noting the packaging's role in impulse buys. EcoSip received sustainability certifications, enhancing their brand's eco-reputation.

This project showcased how thoughtful packaging can drive environmental awareness and sales.