Creative
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April 2, 2025
AI models favour content that answers real questions directly. That means providing straightforward explanations, anticipating user intent, and structuring information in a way that’s easy for AI to interpret and use when forming an answer.
Building topical authority involves creating enough depth, context, and internal connections around your subject so the AI sees your business as a reliable source not just a website with isolated articles.
Technical clarity matters. Clean structure, proper formatting, schema markup, good internal linking, and a fast website make it easier for AI systems to interpret and use your content.
